About

Mambokadzi was founded by Shantel Kelly and Samantha Devereaux who had become frustrated by the lack of effective natural hair products for African hair.


Brief

Create a distinct brand identity for a new category in the saturated beauty and cosmetic industry. The creative direction I took was to create an earthy and organic feel and look (use of smudged watercolours). The logo represents hair strands and an African Queen crown.


Scope

Logo Design. Creative Direction. Packaging Design. Advertising.


Outcome

Branding & product recognized for innovation at “Ireland’s Best Young Entrepreneur”.

Mambokadzi Logo Identity & Branding

Mambokadzi Logo Identity & Branding

Mambokadzi Logo Identity & Branding

Mambokadzi Logo Identity & Branding

Mambokadzi Logo Identity & Branding

Mambokadzi Logo Identity & Branding